I’m mapping out our Q1 training calendar for the shop — last January we did TrackMan Level 1 and saw driver fitting time drop from about 75 to 55 minutes while conversion improved noticeably. What OEM or third‑party courses (Titleist SureFit, True Temper, Foresight, etc.) have genuinely lifted product knowledge and shopper experience for you, and were the hours/fees worth it?
Titleist University + SureFit Advanced was the fastest ROI for us — free, a few hours, and it tightened our iron/wedge gapping so much we cut about 10 minutes off fits and bumped wedge attach (like handing the team Cliff Notes): https://www.titleist.com/university. I’d pair it with True Temper’s PFC shaft training to balance OEM bias. Do you have a putting cert yet — SAM L1 moved our putter turns more than any OEM clinic.